How to use the markup calculator
Enter your cost and the markup percentage you want to apply. The calculator returns the selling price, the profit in currency, and the resulting profit margin. Because it shows both markup and margin, you can price an item and immediately see how much of the sale is actually profit. Everything runs in your browser.
Markup and margin are not the same
This is the single most common pricing mistake. Markup is calculated from your cost, while margin is calculated from your selling price, so the same sale produces two different percentages. A 50% markup sounds like a 50% margin, but it is really only about 33%. If you set prices using a markup but think in terms of margin, you can badly underestimate what you keep — which is exactly why this tool shows both.
Pricing with confidence
Good pricing starts with knowing your true cost and the profit you need after overheads. From there you can test markup percentages and watch the selling price and margin respond in real time. That makes it easy to find a price that is competitive yet still leaves the margin your business needs. For working out discounts on the finished price, pair this with our discount calculator. Nothing you enter is stored.